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tropical fashion moss the label

OUR STORY...SO FAR

MOSS The Label was born from a lifelong love of the ocean, fashion, and the free spirited women who live for both.

I’m Sue Berry, founder and creative behind MOSS. I’ve been working in the fashion industry since 2013, starting with an online boutique and going on to run multiple fashion shows and events. Fashion has always been a huge part of my life, but it was my daughter Chelsea who truly inspired me to pursue it, wholeheartedly we shared the same passion, and that passion became my purpose.

A Scarborough Beach local and true water baby, the ocean has always been my constant inspiration. I wanted to create a brand that reflected coastal living effortless, feminine pieces that move seamlessly from beach to bar, designed for women who feel most themselves by the sea.

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OUR LASTEST DROP!

Tropicana SOL

This summer we’re bringing the colour! Our new collection, Tropicana SOL blends Mexico’s soul with Bali’s tropical vibes and a splash of Italian zest.

The palette moves from soft lemons and blues to vibrant reds, turquoise, sunset orange and deep chocolate brown — made for beach strolls, sunset cocktails and summer nights.

Crafted from breezy linens, soft jerseys and silky satins, the collection features stylish maxis, playful minis, relaxed pants, cute vests, tie-up crops, strapless tops and sleek tube dresses.

With three drops across summer — including a sky blue and chocolate brown in October and a bright festive red, turquoise and lemon to be release in November and luxe satin in turquoise and burnt orange for New Year — Tropicana SOL is your endless summer wardrobe!

SHOP ALL NEW ARRIVALS

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Let customers speak for us

from 15 reviews

Love my stunning blue dress . The color is so beautiful . Such a flattering , dress . Makes you feel really so sexy , hugs all your curves in the right places . Can’t wait to wear it on a girls night out ❤️🎉💃

Adele Donnelly
MOSS The Label Hats
MOSS The Label Hats
Beautiful dress and amazing service

I bought a dress at the Scarborough market in Perth and I’m really happy with it. The dress is beautiful, great quality, and fits perfectly. I initially had a small issue with the size, but the owner was very attentive and incredibly accommodating in helping me find a solution. It’s rare to meet someone so kind and professional. I highly recommend! 😊

Floriane
Fantasy Dress Mini - Terracotta
Fantasy Dress Mini - Terracotta
Spring essential

My go to I love that these pants match with everything, can be dressed up or down. Lightweight and don’t crease. I can’t wait to pair it with the vest.

Lauren
Sol Pants - Sky
Sol Pants - Sky
Black Linen Shirt

This is the best men’s black linen shirt I own it fits perfect! Great quality! I also bought the Manhatten Shirt it’s so lightweight perfect for summer and doesn’t crease!

Lorenzo
Moana Shirt - Black
Moana Shirt - Black
Stunningly effortless

A gorgeous white dress is such a staple! LBDs are out and LWDs are in! Fabric is gorgeous also.

Emily Howe
Daisy Dress - Midi - White
Daisy Dress - Midi - White
Amazing top

The open-back detail added a touch of elegance and made the whole outfit feel more elevated. It’s one of those pieces that make you feel put together with minimal effort. Definitely a wardrobe staple for warm days and coastal outings!

Laya
Heaven Tie Top - Kaleidoscope Print
Heaven Tie Top - Kaleidoscope Print
Fabulous wrap skirt!

I’ve been wearing the Paradise Wrap Skirt on repeat. Great for travel as it can take you from day to night. It’s also very well made!

N.A.
Paradise Wrap Skirt
Paradise Wrap Skirt
High quality hats

The nicest high quality hats.

G.P.
MOSS The Label Hats
MOSS The Label Hats
Fabulous Hat !

Love the accessories especially the hats. Great quality and amazing service 😊

J.C.
MOSS The Label Hats
MOSS The Label Hats
Best shirt!!

Definitely recommend this top, feels great and no ironing required which is a bonus!!

Customer
Lorena Shirt
Lorena Shirt
Fantasy dress.

I just love this dress! Perfect colour & fit. My fav summer outfit.😍

Nicole Mckendry
Fantasy Dress - Lilac
Fantasy Dress - Lilac
Absolute dream dress

I have fallen in love with this dress! The fabric is gorgeous, so soft and comfortable and sits so well. Love it!

Kelly
Arcadia Dress
Arcadia Dress
Absolute 5 stars for this gorgeous jumpsuit ❤️

Absolutely love this super comfy and totally stunning jumpsuit. Perfect for any occasion, you can dress it up with heels or make it more casual wearing flats. My number one go-to outfit. ❤️

K.H.
Utopia Jumpsuit
Utopia Jumpsuit
Great quality clothing

Love these summery styles. Very flattering. Comfortable and stylish. True to size

Bronwen Fuchsbichler
Fantasy Dress - Vanilla
Fantasy Dress - Vanilla

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