OUR STORY

OUR STORY SO FAR ….

MOSS The Label was born from a lifelong love of the ocean, fashion, and the free spirited women who live for both.

Sue Berry, founder and creative behind MOSS. has been working in the fashion industry since 2013, starting with an online boutique and going on to run multiple fashion shows and events. Fashion has always been a huge part of her life, but it was her daughter Chelsea who truly inspired Sue to pursue it wholeheartedly. they shared the same passion, and that passion became her purpose.

A Scarborough Beach local and true water baby, the ocean has always been her constant inspiration. she wanted to create a brand that reflected coastal living, luxe resortwear, effortless feminine pieces that move seamlessly from beach to bar, 

In 2023/24, MOSS The Label officially launched, and Sue says, 'I've never looked back. It’s honestly the most exciting and fulfilling thing I’ve ever done!'

Every piece is thoughtfully designed with quality and longevity in mind, using beautiful fabrics like linen that feel as good as they look. Sustainability matters deeply to Sue, and she personally oversee fabric selection and garment testing to ensure each piece becomes a lasting part of your wardrobe.

MOSS The Label is more than clothing it’s a community of free spirits, beach lovers, resort lovers and women who live life with salt in their hair and sun on their skin.

Thank you for being part of our journey🌴